The apotheosis of the pan regional commercial

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radiotelefonia

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The apotheosis of the pan regional commercial

PostSun Jul 22, 2012 9:25 pm

In 1986 Coca-Cola simultaneously produced a commercial in different languages. However, the big majority of the footage (except for the singers) was shot in English and Spanish. The Spanish version for Argentina is better than the English version (but the girl from Philippines is good, because the singer is better and the lyrics are less artificial.

The following year, Coca-Cola reedited the commercial with bits from all of the versions. At least there were two of these versions circulating, on from Hong Kong, with an announcer spoiling the singing, and ending in English. The other version is the one from Argentina, which lost the color, and that has the ending reedited with a saw.

Here is a reconstruction the Argentine version improving the ending:

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