Coca-Cola (1982)

Open, general discussion of old-time radio and early television
  • Author
  • Message
Offline
User avatar

radiotelefonia

  • Posts: 2101
  • Joined: Thu Feb 14, 2008 11:00 pm

Coca-Cola (1982)

PostTue Sep 01, 2015 7:29 pm

In the early 80s, the Coca-Cola ads that McCann-Erickson remade in Argentina, were actually bad commercials and most of the original versions in English are terrible (the one that launched Diet Coca-Cola, in the two versions).

But surprisingly, an ad from Argentina managed to become a pan regional version, with changes in the soundtrack only, to partially modify some of the lyrics. I wasn't sure where the ad was filmed due to the way everything is presented, but somebody confirmed that the bus that they used is a Mercedes Benz that at the time was manufactured in Argentina.

While this commercial was shown in all of Latin America, I guess that in Brazil, they only changed the ending and I'm not sure if it was shown in the Spanish language stations, here in the US.

Return to Talking About Broadcasting

Who is online

Users browsing this forum: No registered users and 2 guests