Oh, my...I don't know Ms. Novak, and respect her body of work, but really, I think this is over the top. Am I missing something?
What about all the classical works that have been used in film, was Die Walküre raped in 1915 and again in 1979, was Tchaikovsky's 5th Symphony serially raped during the silent era. I don't want to be flippant, but the hyperbole calls for more hyperbole; I mean, rape means a horrid crime, a real crime committed by real people with real victims. I don't think this ad was fair to the actual victims of rape, or to film lover's who were rewarded emotional by a carefully made musical quotation, or music lover's, or to people who do not know the film Vertigo, or Herrmann's score or the creators of The Artist. As to whether or not it was fair to Hitchcock and Co., and Herrmann, I don't know - it was surely licensed and paid for, and credit given in the film - what more is needed or wanted? Quoting another artist is the highest compliment, especially among musicians, and at a remove of over 50 years - it should be an act requiring thanks, but if I'm missing the BIG deal, I hope you'll all enlighten me.
Did Mozart rape the Marriage of Figaro when he quoted "Non più andrai" paradoxically and for humous effect in Don Giovanni? He also borrowed a tune from Martin y Soler's Una cosa rara and Giuseppi Sarti's Fra i due litiganti il terzo gode, and for 200 years those quotes were the only bits known to anyone outside of an archive of those two chap's music...not drawing the exact parellel, but quoting isn't all bad.
Art inspires art, and sometimes art quotes art - I hope I'm not being equally over the top, but this doesn't seem like a fair criticism to my dim little lights.