Coca-Cola (1983, NOT panregional)

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radiotelefonia
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Coca-Cola (1983, NOT panregional)

Unread post by radiotelefonia » Sun Feb 25, 2018 10:07 pm

In 1983, McCann produced this Coca-Cola ad in Australia to be use as a panregional commercial.



But they faced a problem with this commercial in many territories... the word Coke that was not used in many countries (that was going to change after 1988). For this reason, in Argentina they made a new version of the jingle in Spanish and created a completely original commercial for domestic use only. In fact, the end result is a far superior commercial which also managed to tell a complete story.


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