I don't know how or why this is happening, but . . .
Last night, in anticipation of a 50% off flash sale at Criterion.com this week, I was trying several order combinations in my shopping cart on the website. Then, for the heck of it, I decided to play with several old promo codes to see if they would work. Lo and behold, the 50OFF promo code worked!
So I emptied my cart of available releases, and filled it with preorders of several "coming soon" films, and the promo code worked on those, too! So I put in two orders -- one of preorders which will ship on Nov. 20, and the other of currently available releases, which will ship the next business day. And both of them 50% off MSRP with the promo code! (I have the email confirmations to prove it.)
As of right now, I haven't seen any official news of Criterion's semiannual 50% off MSRP flash sale, but if you're saving yourself for that, JUMP ON THIS NOW, especially if you want to preorder upcoming releases! I don't know how this happened, or how long it's going to be up, but take advantage of this while you can!
Once again, the promo code is 50OFF. Get it while you can at Criterion.com!